AdInformer™ PPC Tracking SystemThe AdInformer™ campaign tracking system is an easy-to-use software package that installs on your server and can monitor all your on-line...
The AdInformer™ campaign tracking system is an easy-to-use software package that installs on your server and can monitor all your on-line ad campaigns. The system tracks and reports many statistics, including: * Number of clicks received. * Approximate amount spent for those clicks. * Number of conversions/sales that resulted. * Total dollar amount of sales generated (if configured). * Conversion rate (percentage of visitors who converted). * Gross profit or loss in dollars. * Return-on-Investment (ratio of sales dollars to ad spend dollars). All of these statistics are available from the highest level of summary to the lowest level of detail.
